Insights · How it is measured here · refuted

Golden ratio / Marquardt Phi mask fit
what a photo can give, and how we take it.

The ratios people actually preferred, instead of 1.618: Pallett's 0.36 vertical and 0.46 horizontal, scored like every other proportion here.

Also searched as golden ratio face, golden ratio face test, phi mask and Marquardt mask.

Why the textbook version needs more than a photo
refuted
Canthion reports
Photographic equivalent

What we report

The ratios people actually preferred, instead of 1.618: Pallett's 0.36 vertical and 0.46 horizontal, scored like every other proportion here.

1.6181phi mask: lengths in 1.618 : 1no group consistently approximates Φ
The phi mask stacks lengths in the 1.618 : 1 relation. Across six ethnic categories, no group consistently approximates Φ.

Why not the clinical number itself

Refuted with morphometric methods. Holland (2008) used Procrustes and thin-plate-spline analysis to show that the mask is ill-suited to non-European populations, and that what it best describes is MASCULINIZED white women. That is the opposite of what raters prefer. Khoshab et al. (2022), a PRISMA systematic review of 27 studies across six ethnic categories, found no ethnic or gender group that consistently approximates either the neoclassical canons or Φ. Pallett et al. (2010) put it plainly: "there was never any proof that the golden ratio was special. As it turns out, it isn't."

Sources
What we measure instead

Ratios of near-coplanar frontal distances, angles relative to the interpupillary line, and skin appearance. Each comes with an error bar, and each is placed against a population you choose. Start an analysis or read the methodology.

The conformity figures for all five neoclassical canons across four measured populations, the three papers that tested the phi mask, and the layout raters actually preferred.

What the report gives you insteadMidface ratio (0.36)Midface width ratio (0.46)

Same question, different measurement: what the clinical version needs, and what a photograph can give instead.

What is measured instead

How every bone-level measurement is taken here · methodology · glossary · all 35 insight pages